Keep Calm and Carry On was a poster produced by the British government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of invasion. Seeing only limited distribution, it was little known. The poster was rediscovered in 2000 and has been re-issued by a number of private sector companies, and used as the decorative theme for a range of other products.
The poster was initially produced by the Ministry of Information, in 1939, at the beginning of the Second World War. It was intended to be distributed in order to strengthen morale in the event of a wartime disaster. 2,500,000 copies were printed, although the poster was distributed only in limited numbers. The designer of the poster is not known.
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